BlackBerry Ltd. (BBRY) To Users: Keyboard Isn’t Going Anywhere

BlackBerryjieyirain / Pixabay

BlackBerry recently revealed plans of putting an end to its Classic phone. After the news went viral, many media outlets claimed that the end of the Classic phone will spell doom for physical keyboards as well. However, as it turns out, such reports are totally false.

BlackBerry denies axing the physical keyboard

BlackBerry Senior Vice President Alex Thurber took to Twitter to clear up all the confusion. He confirmed that the keyboard isn’t going anywhere.

“In response to some recent press reports, I want to be clear that @BlackBerry users have nothing to fear — the keyboard is here to stay..,” tweeted Thurber.

So while other smartphones with full touchscreen displays are pretty much standard these days, BlackBerry has decided to keep its physical keyboard. Even its current flagship, the Priv, has a slide-out keyboard, but it also comes with a full touchscreen display. And of the three new rumored BlackBerry Android phones, the Neon, Argon and Mercury, one will supposedly have a keyboard.

The Neon is said to be the first low- to mid-range handset with a 5.2-inch full HD display, an aluminum frame and a Snapdragon 617 chipset. Other rumored features include 3GB of RAM, 16GB of storage, a 13MP rear-facing camera and a 8MP front-facing camera.

The Argon, which is rumored for an October launch, is said to have features like a 5.5-inch QHD display, a Snapdragon 820 chipset with 4GB of RAM, 32GB of storage, a fingerprint reader and a 21MP rear camera and 8MP front-facing camera. The last is the Mercury, which is rumored to have a physical keyboard and feature a 4.5-inch full HD display, a Snapdragon 625chip, 3GB of RAM, and 18MP rear and 8MP front camera. The phone is expected to arrive in the first quarter of 2017.

There’s no sign that suggest the keyboard is going anywhere as the keyboard is one feature that separates BlackBerry from the competition.

BB OS 10 not going anywhere either

Announcing the end of the Classic phone, the Canadian firm said, “To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic.”

Also this isn’t the end of the BlackBerry OS 10. The company hinted at a new version 10.3.3 to be out next month and another update to follow later this year.

At 9:31 a.m. Eastern, BlackBerry shares were up 0.77% at $6.55. Year to date, the stock is down more than 30%, while in the last year, it is down more than 15%.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com

17 Comments on "BlackBerry Ltd. (BBRY) To Users: Keyboard Isn’t Going Anywhere"

  1. I’m truly loving the fact that doing the opposite of what you say, makes me a lot of money. Thanks DEVVV!

  2. Starting to clean up on my investments ;) Thankfully I didn’t listen to you, again…

  3. at 6.94 on the long and then again at 6.39 on the long

  4. so did you end up loading up with BB shares when it dropped to $8?

  5. nevertheless still bad HBB very very bad

  6. They wrote off half a billion… big difference than losing half a billion.

  7. ummm HBB they still are not making money they lost half a billion last quarter

  8. under Chen it wont take long

  9. Clearly there is no chance of bankruptcy anywhere in the near future. Every Analyst on the planet (the people who actually understand the financial statements) has removed that potential from their analysis.

  10. BrooklynTheFurry | Jul 10, 2016, 2:16 pm at 2:16 pm |

    Sorry only speak American (english)

  11. BrooklynTheFurry | Jul 10, 2016, 10:28 am at 10:28 am |

    Apps matter now, developers would rather make programs for a good os like android, not a dead one. Plus BlackBerry made improvements to android so yes they make software.

  12. Juin 2016: Sur le premier trimestre fiscal (clos le 31 mai), BlackBerry a dégagé une perte de 670 millions de dollars, près de trois fois celle du trimestre précédent, à comparer avec un bénéfice de 68 millions sur la même période du dernier exercice fiscal.

  13. BlackBerry had a niche market, made their own software and unique phones, they made lots of money then, now they don’t even make software anymore (shifting to android) and don’t even sell those tiny screens with tiny keyboards. Are they even breathing? My question is; How long til they go bankrupt? Is this the new Nortel?

  14. BrooklynTheFurry | Jul 9, 2016, 6:59 pm at 6:59 pm |

    Having one out of three with a keyboard is not focusing, it was apps not touch screen that effected blackberry

  15. BrooklynTheFurry | Jul 9, 2016, 6:57 pm at 6:57 pm |

    This sounds awesome, good they are providing choices for everyone by still having one keyboard phone at least. Having the keyboard being touch sensitive is what got me to give blackberry a try, no more finger in way while scrolling online, there keyboards are amazing and I am actually faster and more accurate with a keyboard the I am touch screen. Plus it shows they are not putting all there eggs in one Basket, good thinking on chens part. Now they just need to advertise.

  16. oh oh still focusing on physical keyboards is a major mistake. BlackBerry demise was caused by the all touch devices of Samsung and Apple, what part of that does BlackBerry not understand???

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