Twitter is now making efforts to get a return on the $10 million investment it made in April to acquire the streaming rights to the NFL’s Thursday Night Football games. CEO Jack Dorsey and COO Adam Bain are attending the annual Cannes Lions ad festival in France this week to push their business, including selling NFL-linked ad packages.
Will some portion go to the NFL also?
Such ad packages include Twitter’s ad inventory around NFL highlights, which the micro-blogging giant sold last year, and also the NFL game footage acquired this year. Citing a person familiar with the deals, Re/code says these ad packages are selling for between $2 million and $8 million per advertiser. The price range is based on the number of ads and whether or not the ads are shown alongside other NFL content or during a game.
Matt Derella, who runs North American sales for Twitter and is in charge of selling the NFL packages, said the micro-blogging giant aims to sell 10 to 15 of these packages. About 60% of the ad inventory has alr