BlackBerry Ltd Opens Pop-Up Store Near Customer Base

BlackBerry announced Tuesday that it’s opening a pop-up store in New York City. The Canadian firm is opening the store right in the middle of its customer base. The pop-up is located just across the street from the new World Trade Center Site in Battery Park in Brookfield, so it’s probably the best place to sell BlackBerry smartphones.

Brookfield: perfect for a BlackBerry store

New York City is popular as a worldwide hub for finance and business, and the Canadian firm has a major presence in these spheres. Brookfield is actually a large shopping center and eatery that caters to business people working in the area. The shopping center is right near the PATH and major subways and ferry coming in from New Jersey.

BlackBerry will sell its smartphones to anyone, but this place is heavily visited by finance and enterprise consumers, which the Canadian firm holds very dear. BlackBerry’s pop-up store is located at 230 Vesey Street in Three World Financial Center and will by open from Monday to Saturday from 9 a.m. to 8 p.m. and on Sunday from noon to 7 p.m.

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“New York City is widely regarded as a global hub of business and finance – and BlackBerry has a major presence in these spheres. That’s why for members of #TeamBlackBerry that live in or will be visiting New York, we’re opening up a new pop-up store!” the Canadian firm said in a blog post.

Brookfield is one of New York City’s largest office complexes and hosts some of the finest restaurants, shops and amenities the Big Apple Has to offer. It’s a central location in the city, and hence, “the perfect place for us to set up shop,” reads the blog post.

Special treat for pop-up customers

BlackBerry’s pop-up will be selling the Passport, Passport Silver Edition, Priv, Leap and Classic unlocked at a similar price tags as found in its online store ShopBlackBerry. In addition, the Canadian firm is giving a special gift to its pop-up customers: a sync pod and free case.

BlackBerry is making several efforts to make a comeback, like by offering Android-powered phones. BlackBerry CEO John Chen has said more than once that the company’s mobile division will likely shut down if it does not become profitable by the end of 2016.