I spent some time traveling in the car last week. Whenever I am driving by myself, I always listen to something—usually related to business or investing. I keep a long list of videos of interviews or talks that I can pick from whenever I am in the car. On this particular short trip, I had got through two different videos. I listened to this talk from 2012 where Jeff Bezos talks about Amazon Web Services—the cloud computing services business that Amazon has built into a juggernaut. It’s a pretty good talk that outlines much of how Bezos thinks about not just AWS, but his retail business in general.

Get The Full Warren Buffett Series in PDF

Get the entire 10-part series on Warren Buffett in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.

We respect your email privacy

The second video was a talk that Buffett gave to a group of students at the University of Florida back in 1998. I've listened to this video numerous times over the years, but it is one that I have on my favorites list and is worth listening to every year or two.

Warren Buffett 1998 Talk at University of Florida

After Omaha last week, I heard someone say that Buffett and Munger “never say anything new”. This comment was probably out of frustration that Buffett and Munger didn't unveil some secret formula for success in investing.

[drizzle]The fact that these guys have been so successful by sticking to the same gameplan—in terms of general investment principles—should actually be a lesson in itself. Never wavering on their basic philosophy has brought them a long way. Tactics have changed over time as they've grown, but the concepts they implemented very early on have remained the same.

The University of Florida talk from 1998 is one of the best when it comes to articulating very clearly these investment principles that have served Buffett and Munger so well for so long. There is nothing “new”, but sometimes just going back to the basics is beneficial.

Here are some highlights from the talk (along with the time in the video of the comments):

On the Economics of Good Businesses (11 minute mark)

In response to a question about Japan, Buffett mentions how most Japanese businesses produce low returns on equity, and how time works against you when you own low return businesses:

“Japanese companies earn very low returns on equity. They have a bunch of businesses that earn 4%, 5%, or 6% returns on equity. It's very hard to earn a lot as an investor when the business you're in doesn't earn very much money.”

Buffett goes on to explain that some people can invest profitably in such businesses, and he talks about how he used this method in the early years. He also references Walter Schloss, who made a career out of owning such businesses. Schloss would buy low earning (or sometimes money-losing) businesses that were trading below the value of the net tangible assets the company owned. It's an approach that can work well, but I've found that it's an uncomfortable way to invest—it often means owning bad businesses, and I prefer avoiding bad businesses. I've found that when I've owned bad businesses because I was attracted to the valuation, I become much more influenced and concerned with the behavior of the stock price, or even the general economy. Many bad businesses trade cheaply, but won't survive the next recession. Glenn Greenberg once said that he wanted his portfolio filled with stocks that he would feel comfortable owning if a 1987-style stock market crash occurred (when the market plummeted over 20% in one day). I won't comment on his largest current position or any other stocks in his portfolio, but I do think there is a lot of merit in that concept. If you own good businesses with strong earning power, you're less concerned (or hopefully not concerned at all) about the stock market or the near term prospects for the economy.

The other problem with a Schloss-type approach is it requires a plethora of ideas that have to be continually replaced. Because the businesses are of low quality in some cases, you need plenty of diversification. Also, since you have to sell these stocks as soon as the price gets a modest bump, you need to be constantly looking for the next idea.

I think Schloss' asset-based approach worked well in part because the US economy was much more manufacturing-oriented in the 1950's, 60's and 70's. Manufacturing was responsible for just 12% of US GDP in 2015, down from 24% in 1970. Service producing businesses have taken share from goods producing businesses, and now make up a much greater piece of the overall economic pie, and these service businesses tend to operate with much lower amounts of tangible capital. Trying to find service businesses trading below book value is a mostly irrelevant and futile exercise—the ones that do tend to be going out of business, and rarely do these make attractive investments.

But the concept of buying cheap “cigar butt” stocks vs buying good businesses is a debate that still goes on, and both approaches can work, but the tactics involved are very different.

 

Get The Full Series in PDF

Get the entire 10-part series on Charlie Munger in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.

We respect your email privacy

As I've talked about before, I think Buffett grasped the power of owning good businesses at a much earlier age than many people realize.

Buffett caps off this question by saying:

“If you're in a lousy business for a long time, you're going to get a lousy result even if you buy it cheap.”

Long-Term Capital Management (13 minute mark)

Buffett talks about the background of LTCM, which is a fascinating story in general. One of my favorite books on the topic is When Genius Failed by Roger Lowenstein. This book is a must read for all investors in my opinion.

He uses the story as a teaching moment, and discusses the dangers in leverage, overconfidence, and numerous other biases/mistakes that were made by incredibly smart people.

The takeaway here is that formulas and mathematics only take you so far. You need to apply logic and reason to risk management, not just computer-driven models:

“Those guys would tell me back when I was at Solomon that a six-sigma event wouldn't touch us. But they were wrong. History does not tell you the probabilities of future financial things happening.”

How do you decide how much to pay for a business? (32 minute mark)

This is an interesting question because Buffett—despite producing incredible returns in his partnership and the early Berkshire years—says he was never trying to go for home-run type returns. He was more focused on finding the sure bets—investments where he was fairly certain to make money without taking much risk:

“I don't want to buy into any business that I'm not terribly sure of. So if I'm terribly sure of it, it probably isn't going to offer incredible returns. Why should something that is essentially a cinch to do well offer you 40% a year or something like that? So we don't have huge returns in mind. But we do have in mind never losing anything.”

He uses Sees Candy as a case study for how he thinks about what to pay for a business. They bought Sees in 1972 for $25 million. It was selling 16 million pounds of

1, 2  - View Full Page