Talking About Risk: What We Really Mean by Carl Richards, Behavior Gap
As a real financial advisor, when you say risk, it probably doesn’t mean the same thing to your client as it does to you. We need to be clear that when we’re having the risk conversation with clients we’re talking about the same thing, which for most people, boils down to irreducible uncertainty. Part of our job is to help people make the best money decisions they can in the face of this irreducible uncertainty.
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