Technology

Intel Corporation Expands NBA Deal To Deliver 360-Degree Replays For Finals

Intel announced that it is expanding its 360-degree replay technology for the NBA Conference Finals and The Finals. The technology is being used as part of national broadcast games on ESPN, Turner Sports and ABC. Intel displayed its 360-degree replay technology during the 2016 NBA All-Star Game in Toronto.

https://youtu.be/WpaOIy_sD9E

Expands partnership with NBA

The chip maker acquired startup Replay Technologies and built the technology by setting up dozens of ultra high-definition cameras to capture the video from all angles. To create 3D views of the video, Replay Technologies uses Intel’s massive server processing power. The 3D view of the video allows broadcasters to freeze the action and further rotate the view.

Using tech installed in several playoff arenas, the chip maker brings fans closer to the action through the exciting 360-degree replays and highlights. Such videos allow viewers to virtually fly around the action and see it from almost all conceivable angles.

Intel’s 360-degree replay technology stitches together all the videos captured by all the cameras into one seamless shot. This shot can later be manipulated and rotated. Such replays will be available to fans during broadcasts, on social media and the NBA app, or via NBA.com.

Intel partners happy with its focus on IoT

Intel partners are quite impressed with the company in general and believe data and cloud services will open more opportunities for this channel. Data that can now be gathered, collected and analyzed is the key to growth, said Kent Tibbis, vice president of marketing for Intel systems builder ASI.

There are wearables in the market that collect information on the number of steps a person takes in a day, the distance walked and so on, said Tibbis. The executive explained that the data can be collected and used to tell the owner how many calories they burned, and they can even compare the details with previous days.

Martin Smekal, president and CEO of TabletKiosk (an Intel partner based in Torrance, California) appreciated the fact that the chip maker is focusing on the Internet of Things. The IoT is slow and still under development, but the space has lots of applications to offer to partners, Smekal notes.

To offset the declining revenue from PCs, Intel has been working on IoT technology with complete determination. In its first-quarter earnings report, the chip maker revealed that its IoT segment had seen 22% growth.