The internet domain world is open for business and .game is now one of the hottest addresses you can own on the old information superhighway.
New Domain Name
As of May 24, the domain name .game is open to the general public and the free for all has begun. Uniregistry (which acquired the rights to the .game names in 2015) has released the domains, and if you want to get yourself one of these brand new URLs, you need to head over to get.game to see if the one you want is still available.
Game developers, App makers and others involved in the ‘game’ industry, whether board games, computer games or any other sort will be heading over there to pick up their latest shiny domain name. If you have some time to kill, head over there and see what you can find.
As part of attempts to avoid hijacking, the release of new domain names has had a staggered release. Initially there is a Sunrise period, which for .game opened on May 3. This is an opportunity for any trademarked names to buy their appropriate address. This is followed by a Landrush period, which in this case began on May 17, which is an opportunity to register names that are not, or maybe cannot be trademarked, but have some importance or significance. Following that is the go-live period and that started on the 24th, anyone can pick up an unregistered domain, on a first come first served basis.
For this reason, the get rich quick dreamers will have to go back to the drawing board if they hope to make their millions by snagging a Call of Duty or World of Warcraft .game domain name and then sitting back and holding the game developer ransom. All the big titles have been taken while you were excluded from the process. Sorry.
At the time of writing, Brendan.game is still available and will set me back $318.88, and then an annual rent of the same price. Tempting, but I should probably invent a game first. Just for fun, amugs.game is also still available for the same price, which seems to be the standard price for non-premium names.