Twitter’s TweetDeck standalone app for Windows has few days left as on April 15, the micro-blogging company will end support for the app. This app allows users to create a dashboard to manage multiple accounts simultaneously.
No clear information on TweetDeck’s future
On Thursday, the micro-blogging site said that though it is ending support for the Windows app, the Web version will offer the same experience. In a blog post, Amy Zima, Twitter’s product manager, said the move is geared toward enhancing the TweetDeck experience.
“Nothing is changing about TweetDeck itself, just where you access it from,” Zima said.
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In 2011, Twitter acquired TweetDeck, and in recent years, it has cut back on app support to increase focus on its Web presence. It was in 2013 that the San Francisco-based company officially pulled the plug on TweetDeck for Android and iPhone and the Adobe AIR desktop version.
At that time, the company did not make it clear how long support for the other TweetDeck apps would be available on other desktop operating systems. The Mac version was last updated in July, and it is still available in the Mac App Store just like the Chrome version. Even now, there are no details on the fate of those apps.
Twitter struggles with user growth
For the past year or so, Twitter has been trying to rejuvenate interest in the platform. The service was the epitome of trendy and up-to-the-minute at one point, but now there are numerous options available for keeping up with friends, celebrities and the news. These include an ever-expansive Facebook and other hot alternatives such as Instagram and Snapchat.
The number of users the micro-blogging firm has reflects the troubles the company is facing. User growth has come to a halt. The company had 320 million monthly active users in the fourth quarter, similar to what it reported in the preceding quarter.
In order to attract new users and increase their activity, the company has been working to freshen the look and functions of the service. For instance, the micro-blogging firm introduced a new feature called Moments in the fall. This feature curates tweets, videos and images of major trending events, including sports and breaking news.