Intel is partnering with the human performance company Exos with hopes of making the future fitness wearables more insightful and personal. With the partnership, the chip maker aims at improving the way the data recorded by the fitness products (based on Intel chips) are delivered back to the user.
Exos and Intel have teamed up before
Intel and Exos will work together to provide a framework to aid fitness professionals in leveraging the data their clients are collecting, in order to help them accomplish their fitness goals. Therefore, it could be the next-generation Basis Peak or anything that makes use of Intel’s Curie processor.
“By working with Intel, we aim to provide this missing link, showing users how to take this data and apply it in a personalized way,” said Craig Friedman, vice president of performance innovation at EXOS, in a press release.
This is not really the first time the two companies are working together. Previously, they teamed up to create performance and health plans for Intel’s employees. They also collaborated on the chip maker’s Vitality Program, which was powered by Exos with a focus on four areas: Mindset, Nutrition, Movement, and Recovery. Exos and Intel are also developing education courses for fitness professionals as their next project in addition to improving data that Intel-powered wearables churn out.
Exos – a leader in health and performance
Exos was founded in 1999 to increase the potential of athletes. Formerly named Athletes’ Performance, Exos has grown to become a leader in health and performance and is trusted by elite athletes, the military and innovative companies all over the world. The Phoenix-based firm has worked with Adidas on its line of wearables.
During the 2014 World Cup campaign, the MiCoach Elite wearable system used by the German national football team was based on its line of wearables. Also the Chinese Olympic Committee and a whole host of other industries have worked with Exos to calculate the numbers to deliver actionable data and aid users in making improvements.
For fitness wearables, more insightful data can be a good thing. Companies like Jawbone are doing a great job of it, but if a company as big as Intel is ready to embrace the idea, it could force rivals to follow suit.
In premarket today, Intel shares were trading down. Year to date, the stock is down by almost 10%, while in the last year, it is up by over 2%.