BlackBerry Ltd: One Of The Most Visible Brands In ‘House Of Cards’

BlackBerry Ltd: One Of The Most Visible Brands In ‘House Of Cards’
jieyirain / Pixabay

BlackBerry is one brand that is seen a lot in the new season of Netflix’s original show House of Cards. People who have seen the show know that product placement is huge. Concave Brand Tracking did some research and found that BlackBerry is the number one mobile phone brand for visibility and screen time within the show.

BlackBerry popular again

To reach the conclusion, the research firm was among the first to rake the latest season of the show. BlackBerry lost to a large number of new competitors in season 3 of the show, but it has a good showing in season 4.

Samsung, Nokia/Microsoft and OnePlus played a very crucial role in eroding Apple’s share of visibility in the latest season, but BlackBerry emerged as the winner, securing the top spot among mobile phone brands. The Canadian smartphone brand secured the top position both in terms of screen time and overall visibility.

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BlackBerry’s mobile phone visibility was 28%, while that of Apple was 26%; Samsung stood third with 20%, newcomer OnePlus accounted for 17%, thus securing the fourth position, and Nokia came last with a small share of less than 5%. The picture is very different from season 1, in which there were just two brands seen on the show – Apple and BlackBerry — with Apple being the most popular.

Professional portrayal of devices

Apart from the percentage, another important aspect is how the product has been portrayed on the show. Concave Brand Tracking noted that BlackBerry has been largely portrayed as a professional brand and is used in the context of politics and government and that no new major characters on the show can be seen using its devices. Also people on CrackBerry’s forums made an interesting observation that legacy BlackBerry devices (meaning not BB 10 or the Priv) are shown on the show running BB 10.

This can be seen as good news for the Canadian fir, which has seen some success with its new Priv device, its flagship Android device promising utmost security and privacy to its users. Recently, the company also secured the title of being the fastest to release monthly security patches for its Android-based device.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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  1. If the Passport is so innovative, why did it flop big time? I hope you do realise apps will stop working soon for BB10 as Whatapp is the first to go and now FaceBook will be next.

  2. why is my ipod that is older than my Playbook still being maintained by Apple? If I am indeed the only one against why is the stock down from the years high?

  3. You have not developed brand new technology or you would not be here on this board. Also it is not new because you have been going on about it for years. If Chen sucks so much why hasn’t your idea been taken to another company and adopted if it is so fantastic and ground breaking. Why bring up some thing you invented if you are not even going to say what it is or what it does. Going on about it is just useless drivel that benefits nobody. Go out and sell your invention or shut up about it. Most likely you are lying because your facts don’t line up. How is it “new” if you have been going on about it for years? Explain that? Your invention is complete BS.

  4. You just described why your ideas are outdated, because YOU dwell in the past more than anyone. Nobody, I mean nobody, is innovating smart phones anymore. All they are doing is adding bells and whistles to existing technology. The BB Passport was more innovative than any phone in the last number of years. The next great wave of technology has not yet arrived but when it does it will be the next big innovation, not some stupid phone feature. The stuff you talk about is long out dated. Plus if you mention Thorsten Heins or the playbook one more time you may just have to be sent to the glue factory due to obviously having out lived your usefulness to society.

  5. Every time you mention Playbook you prove yourself obsolete and outdated. Chen is doing a fantastic job, you are pretty much the only one against him.

  6. If you own a BB10 device it appears that Facebook will not be working properly any more. Facebook has did their part but it appears BlackBerry did not do theirs. Must be true that BlackBerry has decided not to maintain BB10. If you own a BB10 device, you might as well toss it. This is typical of BlackBerry as they also abandoned update to the PlayBook as video players has ceased to operate properly also. Bharath then stop reading my crap, but does not change the fact that Chen is ruining the company.

  7. I verified and yes, I did speak for everbody in a generalizing statement but that’s only because I can’t say I’ve ever seen someone agree with you or up vote you on a BBRY article. In fact, even the usual BBRY trolls call you a whack job so I don’t really see my statement being far fetched.

  8. What about the words you put in others mouths when tend to speak for all? Look back on your notes to verify this. HBB if BlackBerry does not take a chance on this brand new technology I have developed, they will not survive and you will lose your entire investment in BlackBerry. I of course do not wish this whatsoever. Chen is completely doing the wrong thing for BlackBerry, as he is tackling software solutions in a over saturated market, whereas competition will be a grave issue for BlackBerry. If you don’t like my truthful comments, just don’t respond to them HBB and good luck with your endeavour pertaining to your investments, as you will need it.

  9. you Know I am right HBB if BlackBerry does not come out with something completely brand new whereas competition wont be a issue, they are done. You just don’t want to admit I am right, be honest HBB.

  10. Security and privacy is taking seriously by all vendors including Apple, pertaining to the FBI case. If BlackBerry does not provide something they can truly call their own and own it exclusively, competition will do them in. Chen depending on technology and design that once made BlackBerry great, shows complete lack of innovation. Sorry to say Chen does not have a clue in what people want, so he relies on what people wanted yesterday rather that presenting ideas and innovation of tomorrow. What leads me to believe this is his statement he made, “returning to BlackBerry’s roots” this does not work with technology, as its about the future not the past. HBB you know I am correct, so don’t deny it, if you want BlackBerry to survive.

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