For a global tech company Apple’s scant social media presence was long a source of curiosity for observers.
However in recent months the company has gone from social media bystander to frequent poster. This Thursday Apple launched its @AppleSupport account on Twitter, which aims to provide users with handy tips and tricks for company products.
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New Twitter account provides tech advice from Apple Advisors
The first post on the new account was a brief tutorial in how to use the iOS Notes app. Follow the instructions to learn how to make your lists become checklists. If you have any questions about Apple products you can tweet the account directly, send a direct message, or use the hashtag #AppleSupport.
According to the account the advice is provided by the same Apple Advisers as usual, the only different being that you can use Twitter to get in touch with them. Apple Music users have also been able to make use of another dedicated Twitter helpline by tweeting @AppleMusicHelp with their queries. The account went live at the same time as the streaming service.
Apple making strides in social media after long absence
For a long time Apple did not get involved in social media, instead preferring to stay on the sidelines. Things started to change when CEO Tim Cook took control of the company, and the pace of social media adoption increased still further after the company acquired Beats, which is famously socially-savvy.
Alongside the new official accounts Cook has also become a regular user of Twitter, as has software and services chief Eddy Cue. While the company as a whole does not have a Twitter account, the launch of @AppleSupport suggests that the company is embracing social media as a way of dealing with customer service issues.
Many large companies employ a similar strategy on Twitter. and the social network has been building features designed to make this kind of use easier. Last week Twitter announced that it would now be easier for businesses to send a direct message to a customer, shortly after announcing that direct messages would no longer be limited to 140 characters.