Tesla is back with its referral program, under which it offers big prizes to devoted customers for referring new customers. This time, the EV firm is offering a Ludicrous P90 Model X and a tour of SpaceX.
Tesla comes with a new format
Tesla has changed the format of the referral program this time and is focusing on two things currently: boosting sales of its all-electric Model S and encouraging installations of EV chargers. On Tuesday, the electric car maker started its rebooted referral program, which will run through Apr. 15.
Under the latest referral program, the company is offering a credit of $1,200 to customers who purchase a Model S through a unique referral link and take delivery by Apr. 15. The credit can be used towards the cost of installing a home EV charger and covers the bulk of the cost to install home charging solutions.
Tesla recommends that users install a NEMA 14-50 outlet or a Tesla Wall Connector, a hard-wired charging station. The EV firm informs consumers that the average NEMA 14-50 installation will cost between $1,000 and $2,000, while the Wall Connector is priced at $750. The company is allowing three referrals to Tesla owners.
One lucky referrer stands a chance to win a Ludicrous P90D Model X and an all-expenses-paid trip for two to SpaceX, which is Elon Musk’s other company in Hawthorne, Calif. Apart from this, five referrers will win a tour for two of SpaceX, which it will be inclusive of travel expenses and accommodations.
All can win
Tesla’s new referral program “is a more inclusive anyone-can-win-if-they-play type approach than the last two referral programs,” says Fortune. In the earlier referral programs, only the owners with the most referrals were issued prizes.
“Even better, each qualified referral you make gives you an opportunity to win a referral program giveaway,” the EV firm said.
At the time of the last referral program, PC Magazine reported that owing to the competitive format, one top referrer convinced 188 people to buy Model S sedans. This resulted in sales of $16 million for the EV firm.
As a reward, the company gave a P90D Model S, a Powerwall home battery pack, and an invite to the opening of Tesla’s gigafactory, to the referrer known as Wei70644. The gigafactory is Tesla’s massive lithium-ion factory that is being built outside of Reno, Nev.