Intel will be the power source for the technology behind the performance Lady Gaga will be giving at the Grammy Awards. The world’s biggest chip maker is trying to remake its image as a technology provider used by others to deliver great experiences.
Making performances memorable
Lady Gaga, who is one of the biggest fans of late rock star David Bowie, is scheduled to pay a tribute to the late singer at the Grammys. Intel’s deal is a part of its multiyear partnership with the Recording Academy, which puts on the Grammy Awards. The Grammy Awards will air on CBS on Feb. 15. Lady Gaga will pay an “experiential tribute” to the late legend.
“We had already booked Lady Gaga on this year’s show, but when David passed — almost in a single moment — we knew we had to change direction. We immediately spoke and agreed that she should be the one to honor David,” Ken Ehrlich – Grammy’s executive producer said.
Previously, Intel also was associated with Lady Gaga’s charitable foundation in its fight against online harassment.
Intel, Qualcomm set up WiGig 802.11ad devices
In related news, Intel and Qualcomm have gotten their respective 802.11ad (WiGig) chips and antennas to successfully link up. On Tuesday, the two chip makers announced that now it will be possible for devices with Intel’s WiGig hardware to link to Qualcomm-powered base stations at the full 4.6Ghz connection rate of 802.11ad.
Such a move will probably help the chip makers begin pushing hardware vendors to use WiGig in their mobile devices, notebooks, routers, etc. and assure them that everything will link up in the correct manner. Tests were designed to examine various cases and conditions ranging from device discovery and connection to full-blown data uploads and downloads, streaming and much more.
“These tests spanned across many use cases and scenarios, including peer-to-peer connections between Intel- and Qualcomm Atheros 802.11ad WiGig-based clients and Qualcomm Atheros-802.11ad WiGig-powered access points,” the chip makers said in a joint statement.
This should come a positive news for people who wish to get one of the new 802.11ad-equipped routers or notebooks which were shown at CES this year with deliveries promised in the latter part of the year.