BlackBerry continued manufacturing devices running on its own operating system as long it was possible, but with its continued failure in the smartphone business, it ditched its software in favor of Android, the most popular OS in the world. And now it appears that the Canadian firm is not considering making a Windows Phone handset anytime soon.
BlackBerry now focused on Android
The BlackBerry Priv is the first device from the Canadian firm to run on the Android OS, and the company has more Android-based handsets in the pipeline. Though it has opened up to platforms other than its own, in the near future we won’t get to see a Windows Phone from the company.
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Narendra Nayak, managing director BlackBerry India, recently said that while the company’s enterprise software runs across Windows, iOS, BlackBerry and Android, it will only offer devices running on its own OS and Android. There are no chances of creating an iOS device as Apple does not license its OS to other manufacturers.
BlackBerry is expected to introduce its next Android-powered devices later this year, and most likely they will become part of the company’s low-end and mid-range line-ups. The company is giving hints that it will focus on Android instead of its own OS going forward. This might be the best bet for it as the Canadian firm is struggling to compete with smartphone giants such as Samsung and Apple.
Why not Windows?
Supporting Windows Phone does not make any sense for BlackBerry as the latest iteration, Windows 10 Mobile, is struggling just like BB 10. Hence, making a Windows Phone would mean that the firm is burning its cash on a device it knows won’t perform well.
Microsoft’s Windows platform will definitely benefit if a manufacturer like BlackBerry joins the effort, but the Canadian firm is more interested in Android, and this does not come as a surprise. Microsoft’s operating system is also affected by the lack of apps.
On Wednesday, BlackBerry shares closed up 3.91% at $7.18. Year to date, the stock is down by almost 23%, while in the last year, it is down by over 29%.