Tesla CEO: Apple’s Car Project is An ‘Open Secret’

Tesla CEO: Apple’s Car Project is An ‘Open Secret’
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Tesla CEO Elon Musk took a dig at Apple, telling the BBC in an interview that the company’s rumored electric car is an “open secret.” Musk said this in response to a question about if he had heard anything about Apple’s plans of developing a car.

Apple’s car project still a secret?

As evidence, Musk pointed towards the huge number of new hires at Apple with a background in the automotive industry. He said that when a company hires more than a thousand engineers for a particular task, then it becomes pretty difficult to keep it a secret. Tesla’s CEO believes that Apple is very “serious” about the project.

The first rumors surrounding Apple’s car project, codenamed “Project Titan,” surfaced in early 2015. Since then, Apple has been poaching talent from major automotive companies like Tesla, Ford, GM, Chrysler, Volkswagen, Samsung and others. Evidence pointing towards Apple working on a car has been growing over the past few months.

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