Google Inc Acquires Apple-centric Firm To Shut Down Its Business

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Google has acquired a developer of a note-taking and organizational app for iOS NoteBooks and the Mac OS, Circus Ponies. Following the acquisition, the company has been shut down is expected to be merged with Alphabet.

Apps no longer offered

Circus Ponies was founded by Jayson Adams, who has been the CEO of NeXT and vice president of Netcode at Netscape in the 90s. The company was started with the aim of making apps that were “smart, beautiful, fun, powerful, surprising, and delightful.” On Tuesday, the company announced on its site that it is shutting down, and its apps will not be offered now.

“After 13 years in business, Circus Ponies has gone to that great Alphabet company in the sky…. It was a good run, but we are done (as in no longer in business),” read a message on the Circus Ponies website.

Further, the note read that if any NoteBook users require technical support or a new version of the software, they can send a message to the firm’s support email address. However, the firm also warned that there are “no guarantees” that emails will receive responses.

What will Google will do with this Apple-centric shop?

Circus Ponies can be said to be an Apple-centric shop. It not only made NoteBook for both the Mac and iPad but also built iTrash, which is a tool to effectively manage a Mac’s trash while also “adding your personality to your desktop.” So it will be interesting to see what Google will do with it.

As of now, there have been no words from Google about what the Circus Ponies team will work on at Alphabet, but it can be assumed that its services will be used to improve apps like Google Keep, Drive, Docs and Sheets.

Other available options

Users disappointed with the untimely shut-down of NoteBook should explore other available options for notetaking apps on OS X and iOS. One of the options is Apple’s own Notes app, which may be pretty basic but lately has been updated with a few features like checklists and basic outline support.

Microsoft’s OneNote is another viable option. Though it is free for OS X and iOS, it has fewer features compared to the Windows version. Other options worth mentioning are Evernote and OmniOutliner.

About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at