E-cigarette Ads Targeting Youth A Cause Of Worry: CDC

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E-cigarette Ads Targeting Youth A Cause Of Worry: CDC

E-cigarette companies are using the same marketing strategies that tobacco industry once used to get kids addicted to smoking. They are aggressively promoting their devices employing themes of rebellion, sex, and independence to attract the US youth, and it has alarmed the Center for Disease Control & Prevention (CDC). According to a new report by CDC, 7 in 10 American teens are exposed to e-cigarette ads through TV, print, online, and at retail outlets.

E-cigarette use among youth tripled in 2014: CDC

CDC warned that their aggressive marketing campaign could reverse decades of progress the US has made in preventing tobacco use among youth. Though the report does not present a direct link between advertising and e-cigarette use among teens, CDC suggested tighter control on sales of these devices to reduce minors’ access. CDC director Tom Frieden said it was like the old-time Wild West. “No rules, no regulations and heavy spending advertising the products.”

E-cigarette use among middle- and high-school students tripled in 2014. According to a CDC report released last year, 13.4% high-school students puffed on the devices compared to 9.2% for traditional cigarettes. Notably, e-cigarette ad spending skyrocketed from $6.4 million in 2011 and $115 million in 2014. But the spending declined to $34 million in the first nine months of 2015 compared to $76.5 million in the same period in 2014, according to Kantar Media.

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