HOUSTON, Jan. 14, 2016 (GLOBE NEWSWIRE) — Cash is selected by nearly four out of five consumers when they need to pay someone back. This and additional findings taken from the latest Cardtronics, Inc. (NASDAQ:CATM) survey reveal that in spite of people having access to and using a greater variety of payment methods, cash remains widely used and frequently selected for making all sorts of payments. From paying people back to convenience store purchases to tipping, cash retains a prominent place in the consumer payments landscape.
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The findings come from a late 2015 Cardtronics-sponsored survey of more than 1,000 U.S. adults, with survey data also uncovering surprising facts about how Millennials use cash.
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“Cash is king for many consumers, even in today’s expanding universe of digital payment options,” said Tom Pierce, chief marketing officer, Cardtronics. “Our survey data clearly shows that in a competitive payments environment, cash is a predominant payment form and sits atop multiple spending categories.”
The survey asked, “What type of payment have you used in the past year for the following situations?” And the answers revealed that while consumers are using a mix of payment methods, time and again, cash is number one in a variety of scenarios, including:
- Paying someone back – Cash: 78 percent; runner-up Check at 18 percent
- Convenience store purchases – Cash: 63 percent; runner-up Debit at 41 percent
- Snacks away from home – Cash: 67 percent; runner-up Debit at 37 percent
- Grocery Store – Cash: 52 percent; runner-up Debit at 51 percent
- Small business – Cash: 49 percent; runner-up Credit at 43 percent
- Restaurant – Cash: 53 percent; runner-up Credit at 48 percent
- Tipping – Cash: 78 percent; runner-up Credit at 27 percent
In addition to identifying where and when cash continues to play a prominent role in consumer spending, the Cardtronics survey findings also provided insights into how different demographic groups use cash.
“There is a myth in the marketplace that Millennials have abandoned cash in favor of mobile and other digital payments. It’s simply not true. What we found exposed the myth, with Millennials embracing cash usage along with new payment methods. Millennials take an open-minded view of payments and cash plays a pivotal role in their payment choice mix,” added Pierce.
While more than half (57 percent) of Millennials reported using a greater variety of payment methods than before, nearly half (45 percent) of that group also said that they’re more likely to pay more with cash now than they did a few years ago. In fact, Millennials report increased cash usage at the greatest clip compared with all other survey respondents.
Among all adults, 37 percent said their use of cash had increased. The survey also found that women are more likely than men (39 vs. 29 percent) to use cash to help stay on budget.
For additional insight from the survey, download the infographics.
About the Survey
Cardtronics partnered with Edelman Berland, an independent market research company, to conduct a survey of 1,015 U.S. census representative people over 18 years of age, with the survey being fielded between November 10 and 12, 2015. The survey was distributed to respondents online and the margin of error for the audience was +/- 3.08% at the 95% confidence level.
About Cardtronics (NASDAQ:CATM)
Making ATM cash access convenient where people shop, work and live, Cardtronics is at the convergence of retailers, financial institutions, prepaid card programs and the customers they share. Cardtronics provides services to over 190,000 retail ATMs in North America and Europe. Whether Cardtronics is driving foot traffic for North America and Europe’s top retailers, enhancing ATM brand presence for card issuers or expanding card holders’ surcharge-free cash access, Cardtronics is convenient access to cash, when and where consumers need it. Cardtronics is where cash meets commerce.
Director – Public Relations
EVP Corporate Development & Investor Relations
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