Every social media platform has a differentiating factor that determines how it’s used. LinkedIn, for example, is best suited for networking and business, while Instagram is designed to share photos.
The key differentiation of Twitter has become clear over time: it allows users to stay on top of news and events that are trending all over the world in real-time. It also gives politicians, media, business leaders, and celebrities a soapbox to get their opinions out to the general public. This creates a natural feedback loop to reinforce what is “trending” at any given time.
Most Popular News Stories of 2015
Top 5 News Events of 2015
The Year In News 2015
Source: Visual Capitalist