Twitter Testing Multi-Day Polls With Multiple Options [REPORT]

Twitter rolled out polls to its users last month, but it only provided two choices and they just remained active for 24 hours. There are reports that the micro-blogging firm is testing a more thorough and robust poll system to enable users create polls having more than two answer options and that will last many days, says a report from the Next Web.


More choices- good for polls

The need for such polls with multiple answer options is obvious. At times, people wish to ask questions for which they have more than two options to be presented to the audience. With more choices, there is a greater opportunity for understanding the nuances of opinion in a given Twitter audience along with more intriguing data, resulting in better analysis and reporting.

Twitter routinely tests new features. The consequences of some of these tests are long lasting, such as the recent swapping of a star for the heart, which was not welcomed by the users. However, the expanded poll feature is a natural extension of what Twitter has already built, and many will be hoping that this new feature becomes available soon.

Twitter stock could be $100?

Several Wall Street analysts have been bearish on Twitter in recent months. Twitter’s user base growth is a major concern for the analysts and as a result, the company’s stock has been dropping. Many analysts have lost faith on the micro-blogging firm. MKM Partners recently gave it a Neutral rating and a target price of $29, which is lower than its 52-week high by 45%.

Despite their current bearishishness, many analysts, including Rob Sanderson of MKM, believe that the stock has the potential to be worth $100. The ability of the board to make the right choices in the coming months will determine whether the stock will be able to come close to that price target.

Sanderson is among the more optimistic analysts on Wall Street, and he has classified Twitter as a “quadruple or nothing bet.” In advice to Twitter’s management team, Sanderson asks them to simplify the user experience to better attract the mass market.

On Wednesday, Twitter shares closed up 2.64% at $25.90. Year to date, the stock is down almost 28%, while over the last month, it is down almost 17%.