Microsoft Corporation Price Target Upped For Halo’s Success

Microsoft Corporation Price Target Upped For Halo’s Success
efes / Pixabay

Microsoft shares rallied today following a positive report from analysts at Piper Jaffray. They raised their price target from $53 to $64 per share and reiterated their Overweight rating on the tech firm. Shares of Microsoft edged higher by as much as 0.92% today to $54 per share during regular trading hours after closing in the red on Tuesday.

Play Quizzes 4

Microsoft’s Xbox brings success

Piper Jaffray Senior Research analyst Katherine Egbert said in her report dated Nov. 10 that so far, Halo 5: Guardians seems to be the most successful game in the franchise so far. Based on the success of this one game and the Xbox business in general, she raised her price target for Microsoft and reiterated her Overweight rating.

13F Roundup: Top Hedge Fund Positions In Q1 2022

profitgraphHere is our quarterly 13F roundup for high-profile hedge funds. The data is based on filings covering the quarter to the end of March 2022. These statements only provide a snapshot of hedge fund holdings at the end of March. They do not contain any information about when the holdings were bought or sold or Read More

Halo 5 was launched on Oct. 27 and quickly became the best-selling digital game on the Xbox store during the week of launch. Gamers logged over 21 million hours on the game that week, generating $400 million in revenue for Microsoft just from that single game in one week. Its predecessor Halo 4 generated $300 million in sales on its first week and $220 million on its first day.

Microsoft’s Xbox going through resurgence

Egbert seems encouraged by the appointment of the new Xbox chief in March 2014 as since then, Microsoft has “made up some ground” against Sony’s PlayStation 4. The company cut the price on the Xbox, unbundled the Kinect accessory from it and began stressing its exclusive content. While the analyst doesn’t think Halo 5 will bring the Xbox One into the top spot this year, but she believes it will solidify the console’s second place position while helping it make up ground lost to the PlayStation 4.

She also believes that the resurgence in the Xbox business and the Halo franchise is a symptom of a wider resurgence going on throughout Microsoft. She sees the transition toward a growth strategy that is more focused on consumers and the company’s new leaders with their decisions to “untie” the “past, often defensive principles” put in place by previous management as the keys to future success.

Updated on

Michelle Jones is editor-in-chief for and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at
Previous article Veterans Day: Which Markets Are Open?
Next article US Sends More Troops To Europe To Unleash Nuclear War With Russia?

No posts to display