Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/Penguin, 2015), as well as the e-book Stand Out Networking. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can follow her on Twitter @dorieclark and download her free 42-page Stand Out Self-Assessment Workbook.
Five Good Questions: Dorie Clark – Stand Out
Stand Out – Description
Too many people believe that if they keep their heads down and work hard, they’ll be recognized as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with Seth Godin, Dan Pink, David Allen, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate career insurance.
Stand Out – Review
“For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.” – Library Journal
“[Stand Out] provides an almost painless way to uncover and build your ‘brand.’” – Booklist
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It illuminates the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.” – Adam Grant, Wharton professor of psychology and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.” – Michael Port, author of Book Yourself Solid
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.” – Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.” – Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.” – Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer, or a laundry machine reviewer.” – A. J. Jacobs, author of The Know-It-All