Now you can enjoy a cup of coffee on the top floor of the Big Apple’s Empire State Building without having to trudge all the way down to the ground floor to pick it up. That’s because coffee giant Starbucks announced on Tuesday that its new delivery service pilot program at the Empire State Building in New York City is officially underway.
Starbucks has for years invested heavily in IT infrastructure to support mobile ordering and pay as a major leg of its plan to build customer loyalty and drive additional visits, and is now rolling out a delivery service to bring their caffeinated drinks and snacks directly to workers in the famous New York skyscraper.
The new service at the Empire State Building is named Green Apron Delivery, and offers building tenants the chance to order from a menu of fresh-brewed coffee, espresso beverages, breakfast sandwiches and lunch choices using a dedicated Starbucks-branded web site.
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Based on the company’s statement, baristas and a delivery team working from the 33rd Street side of the Empire State Building will prepare the orders and deliver them to customers within 30 minutes.
Furthermore, the orders will be prepared on the basis of volume and delivery location within the building to give flexibility to make sure certain coffee drinks are still hot when they arrive. The Starbucks orders will be delivered to a business’s drop off location, such as a reception or common area where the customers will receive the delivery.
For now, the firm is limiting orders to 15 items, Starbucks spokeswoman Haley Drage noted. While there is no minimum order, a $2 delivery fee is added to every order. The coffee giant is, however, waiving the delivery fee for the rest of this month.
Drage also announced that it will be starting its pilot delivery service in Seattle with Postmates, an on-demand delivery service that is already popular in many big cities, in Seattle by the end of the year. She noted the Postmates pilot is on target for before the end of the year, but she couldn’t provide a specific date.
Of interest, the Green Apron Empire State Building pilot comes just weeks following the rollout of Starbucks mobile ordering and pay app at all of its almost 7,500 U.S. locations. The new app allows customers to order and pay ahead, and then go directly to the pickup counter to get their beverages and drinks when they arrive at the coffee shop.