GoPro Partners With USC To Lure Young Filmmakers

Action camera maker GoPro has been taking a series of steps to realize its dream of becoming a full-blown media enterprise. Just a couple of days after announcing that the company would pay users to create ‘cool’ content, GoPro has partnered with the USC School of Cinematic Arts to lure budding filmmakers. The two will launch a program that would help USC students distribute, promote and monetize the content created using GoPro.

GoPro cameras have reduced the costs for filmmakers

GoPro CEO Nick Woodman committed to distributing 150 Hero cameras and accessories that will become part of the School of Cinematic Arts’ curriculum this fall. The new program includes workshops, education and one-on-one tutoring of GoPro cameras. Woodman said without the content, GoPro would be just another hardware company in the market. He underscored the importance of content to the success of the action camera maker.

Michael Mauboussin: Challenges and Opportunities in Active Management And Using BAIT #MICUS

michael mauboussin, Credit Suisse, valuation and portfolio positioning, capital markets theory, competitive strategy analysis, decision making, skill versus luck, value investing, Legg Mason, The Success Equation, Think Twice: Harnessing the Power of Counterintuition, analysts, behavioral finance, More Than You Know: Finding Financial Wisdom in Unconventional Places, academics , valuewalkMichael Mauboussin's notes from his presentation at the 2020 Morningstar Investment Conference, held on September 16th and 17th. Q2 2020 hedge fund letters, conferences and more Michael Mauboussin: Challenges and Opportunities in Active Management Michael Mauboussin is Head of Consilient Research at Counterpoint Global in New York. Previously, he was Director of Research BlueMountain Capital, Read More


GoPro cameras have dramatically reduced the costs for filmmakers. With the new deal, USC believes that students will be able to focus on content rather than financial strains of traditional film equipment. The USC School of Cinematic Arts Dean Elizabeth M. Daly said more and more GoPro cameras will be used in professional filmmaking. GoPro will also showcase USC students’ work through its weekly reward program.

GoPro gives students a chance to win cash prizes

The students can also win cash prizes under the same program. The San Mateo-based company will pay $500 for best photo, $1,000 for the best raw video clip, and $5,000 for the best edited video every week. The awards will be distributed in multiple categories including motorsports, music, science, family, travel, adventure, action and others. In July, the company had also launched a licensing portal whereby advertising agencies and brands could pay to license premium GoPro content.

Nick Woodman says he wants GoPro to become part of our education system right from the elementary school level. “That would be the dream for us,” he said.

GoPro shares fell 0.35% to $28.44 in pre-market trading Friday.