BlackBerry is generally considered the most reliable in terms of mobile security despite its extremely low market share. To ensure their confidential data does not get into the hands of wrong people, many high-profile figures and governments around the world still rely on BlackBerry’s technology.
BlackBerry boasts of its security
BlackBerry is clearly proud of its strong security, and this is reflected in a recent teaser released for the upcoming BlackBerry PRIV. Taking aim at Apple, the Canadian firm said, “We at BlackBerry are happy to see Apple is now taking your privacy seriously. For the last 20 years BlackBerry has built our reputation by creating the most secure devices in the market.”
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Referring to its Android-based PRIV, BlackBerry said its next generation secure smartphone has been named in recognition of its long history of valuing the privacy of its customers. This message was posted on BlackBerry’s official website, suggesting that even though the upcoming handset won’t run on the in-house OS, it will continue to feature BlackBerry’s trademark security.
No compromises by BlackBerry
In a separate blog post, BlackBerry said it is not making any compromises, and has tried to produce the best smartphone possible for its consumers. The Canadian firm notes that the PRIV offer users choice, innovation, security, privacy and productivity, meaning “no compromises” at all. The Canadian firm was the leading smartphone seller a decade or so ago, but lost its market share to the likes of Apple and Samsung. Still, many believe the company has multiple growth opportunities even though it is no longer as revered as it used to be.
The BlackBerry PRIV runs on Google’s Android OS, and comes with various security enhancements. The device will be powered by a Qualcomm Snapdragon 808 processor and will have 3GB RAM. The rear camera will be 18 MP, while the front-facing camera will be 5 MP. BlackBerry promises to launch the headset before the end of the year. The official videos and photos have already been released, and now a teaser website. All this indicates that we won’t have to wait much to learn about the device’s availability.
On Thursday, BlackBerry shares closed down 0.82%. Year to date, the stock is down almost 45% while over the last 12 months, shares are down almost 41%.