Tesla has finally announced the release date for the Model X, an event that will be noteworthy to fans of electric cars all over the world. The Model X is possibly the most anticipated electric vehicle in the history of the technology, and Tesla is certainly reliant on it to generate significant cashflow for the corporation.
Tesla success story
The incredible rise to prominence of Tesla has been a fantastic success story that almost profoundly illustrates the American dream. Yet despite the tumultuous reputation that Tesla has acquired in a relatively short timeframe, the recent experience of the company has not been entirely smooth.
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Tesla’s stock price has fluctuated significantly in recent years, perhaps above all else owing to the unpredictability of the electric car niche. The achievement of Tesla to establish itself in such a competitive marketplace cannot be underestimated, but achieving true stability in the auto market has proved to be an even greater challenge.
With this in mind, it is noticeable that recent reports on Tesla have suggested that the company is experiencing some serious cashflow difficulties. The release of the Model X has clearly been earmarked to deliver this cash flow, and Tesla will be looking for the sales of the vehicle to match the excellent pre-orders that it has already achieved.
So it is good news for the company that on Wednesday Tesla was able to state that it would begin delivering the luxury collective crossover vehicles on September 29. The signature Model X series will begin shipping to customers who have already reserved the sport utility vehicles, although Tesla is only able to deliver them in tranches.
Model X and Tesla’s future
Not only is this the most anticipated electric vehicle in Tesla’s history, it is also arguably one of the most anticipated vehicles in the entire history of the motor car. The Model X will play a major role in the future of Tesla, but also in the entire electric car niche. If truth be told, electric cars have yet to establish themselves as a mainstream form of technology, and Tesla has high hopes that the Model X can play a major role in this significant process.
There is no doubt that the planet would benefit from this. One of the central pillars in the rise of Tesla has been the fact that thoughtful consumers wish to purchase a vehicle that is kinder to the planet and environment than the traditional gas-guzzler. Although there is a huge amount of sentiment attached to the existing motor vehicle, many environmental campaigners would love to see Tesla establishing itself as a truly global player in the auto market, as an outstanding example of what can be achieved in the electric car niche.
Although Tesla is also working on a mass-market vehicle with the Model 3, and one that will enter the market at a cheaper price point that the Model X, the vehicle which is being released in September has been a labor of love for the company. Tesla CEO and founder, Elon Musk, has particularly boasted about the capabilities of the Model X, and stated that it will blow people away once it gets into the public domain. Tesla will be anticipating an extremely strong critical reception for the vehicle, allied to outstanding sales once it is released.
Underlining its confidence in this vehicle, Tesla has invested a huge amount of money in the Model X, and this exacerbates the need for the vehicle to be a huge hit for the corporation. It is not a cheap vehicle in terms of price point, but at the same time it is generally considered to be affordable considering the capabilities and specifications of the vehicle. Certainly the speed of the Model X is extremely impressive, and it promises to deliver a sexiness that electric vehicles have struggled to embody in the past.
Electric car competition
And it is perhaps more critical than ever that Tesla strengthens its market position right now, as some of the major automakers that preceded the rise of Tesla are beginning to take an interest in the electric car niche. It has already been reported that Audi is working on an outstanding electric vehicle for release in the foreseeable future, and now Mercedes-Benz has reportedly joined them.
The luxury German manufacturer is seemingly working on an electric car with a range of up to 311 miles and the ability to compete with the existing model S Tesla range. This was explained in a magazine interview by the development lead of Mercedes-Benz, Thomas Weber. The engineering expert described the vehicle as intelligent and highly attractive, and even indicated that its release would be relatively soon.
In addition to these two traditional car makers, Apple has also shown significant interest in the electric car niche, and recent rumors seem to suggest pretty solidly that Apple is indeed developing an electric vehicle. The corporation has been in contact with a notorious testing facility, and it seems that Apple will indeed have an electric vehicle ready for production at some point during this decade.
This might not necessarily be bad news for Tesla. The company has already been linked with a collaboration of some sort with Apple, and the hierarchies of the two companies have openly entered into some form of discussions. While the nature of these discussions remained extremely quiet, the prospect remains that there could be some form of partnership in the electric vehicle niche between Apple and Tesla in the relatively near future.
Model X price point
For the time being, Tesla continues to ready itself for the release of the Model X, and some fortunate consumers will get their hands on this vehicle before the end of September. With the Signature series of this Electric vehicle retailing at a cost between $132,000 and $144,000, according to a Tesla spokeswoman, the higher-end version of the Model X can be seen as a luxury vehicle.
But this is still a release that Tesla expects to penetrate the main auto market, and we’re only weeks away from finding out whether it achieves this critical goal.