Any Surprise On Sep. 9 Could Lift Apple Inc. (AAPL) Stock

Investors have low expectations for the upcoming September 9 event of Apple, which is expected to launch its new iPhone 6S and Apple TV, according to Maynard Um analyst at Well Fargo.

In a note to investors, Mr. Um said even the bullish investors of Apple have low expectations for the event, but he believes that any potential surprise from the iPhone maker could push its stock price higher.

Apple offers investors a more attractive risk/reward after selloff

Mr. Um maintained his Outperform rating for the shares of Apple based on his perception that the tech giants offers a more attractive risk/reward after the recent market selloff.

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The analysts stated that the decline in the stock price of Apple was caused by an over-reaction to the market. Mr. Um emphasized that the recent stock decline created a buying opportunity for investors since Apple continues to experience strong sales growth in China.

Apple CEO Tim Cook recently reassured investors that the company is doing well in China. In an email to CNBC’s Jim Cramer, Cook wrote, “Growth in iPhone activations has actually accelerated over the past few weeks.”

Mr. Um believed that the new iPhone 6S comes with a Force Touch technology, 2GB RAM, improve cameras, and a faster A9 processor. He also expected the device to have 16GB, 64GB, and 128GB storage capacities.

The analyst believed that that the price difference of the entry-level 16GB iPhone 6S is just $100, which would help improve Apple’s average selling price and margins.

Mr. Um said investors concerns regarding comparisons in the December quarter were already priced in Apple’s stock. He said, “We believe the stock has been reflecting this challenge and see the recent selloff as offering a more attractive/risk reward.”

Apple TV must have significant innovation

When it comes to the next generation Apple TV, the analyst commented that the tech giant must justify the premium price for the device with “significant innovation.”

There were speculations that the Apple TV will be offered for $149. The price of the third-generation Apple TV was $99, but it is now sold for $69.

The stock price of Apple is down more than 1% to $109.16 per share at the time of this writing, around 1:36 PM in New York.