Price Club And Costco: The Anti-Store

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Price Club And Costco: The Anti-Store by NPR

It used to be that if you ran a store, you wanted to make it easy for your customers. But Price Club and Costco went in the opposite direction: They made shopping harder. And people loved it.

Today on the show: How Price Club and its imitators changed the way we shop. And how a new company is taking what Price Club started to new extremes.

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