Google just unveiled a new logo design for its search engine, marking another step toward its transformation into a subsidiary of a new parent company called Alphabet Holdings. The Google logo redesign is also one of the first important changes from Google Search’s new CEO, Sundar Pichai.
Google introduces a refreshed logo with more color
The search giant showed off the new logo in a video and explained the reason behind the change: “Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.”
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Google’s new logo keeps some previous elements like the iconic four colors and white background. The major change is in the font. The search giant switched the serif style for a cleaner modern font. It also evokes parts of the Alphabet logo, which is important when representing the brand as a subsidiary of the company.
Google also removed the classic blue and white G logo, which now features a new four-color version to match the brand. The same four colors will also be used in the microphone logo that shows up in all the places the Google Voice Search feature is enabled.
All of Google worked on the logo together
According to Google’s official design blog, the company designers (including creative employees from Material Design team and Creative Lab) met up in New York for a week-long design sprint. Together, they started to break down the essence of the brand to its core features (the aforementioned colors on a white background). It took the design team hours of design work that ended up on the cutting room floor.
The company’s creatives then came up with new directions to work on. That was when they started working with teams throughout the company. The engineering, marketing, production and research teams worked together to test ideas and evaluate feasibility as they considered design and a strategy for the rollout of the new logo.