Netflix, Inc. Spending Big To Attract Female Eyeballs

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Netflix, the leading global video-streaming service, is taking its female audience very seriously, especially after the recent success of shows like Orange is the New Black. Of the $5 billion investment it plans to acquire content, a large amount will be spent on shows for female audiences, says a report from Cambio.

Netflix wants to cater to all female audiences

Netflix has already come up with shows like Orange is the New Black, which is a huge success, and Marvel’s Jessica Jones, which will come out soon. The former is a comedy-drama series, and its story revolves around the lives of women in federal prison. The show debuted in July on Netflix, and garnered rave reviews from all sides. It has even beaten political thriller House of Cards, which had been the most watched Netflix series, says the report. While both shows are targeting the adult female audience, the company also wants to cater to the needs of other parts of its female audience. It therefore wants to add more such content, and is thinking really big.

Netflix will soon come up with a new show called the Project Mc2, which according to a spokesperson from Netflix, is the company’s latest venture focused on females, and is meant to cater to the tweens audience. “Project Mc², our new Netflix original show that premiered in more than 50+ countries, introduces four super smart and science-skilled girls as they are recruited to join a top-secret spy organization, ‘Innovate’,” the company says in a synopsis of the show.

Much more than a show

The motive behind making such a huge investment is not just providing great content, but also empowering young girls, the spokesperson noted when asked about the seriousness of the company with regards to the initiative to inspire its female audience. Netflix has a noble motive in getting the young girls involved with the STEM (Science-Technology-Engineering-Math), the spokesperson told Cambio, adding the company is launching its new show Project Mc2 at the perfect time because the curriculum schools is increasingly emphasizing science, engineering, mathematics and technology as important subjects.

With the bew show, Netflix hopes to encourage tweens to become familiar with these concepts, and also provide them with aspirational role models. This show catering to the tween female audience will not only be fun to watch, but will also make STEM the new ‘cool’ among young girls. In order to maintain the authenticity of the show,market research was undertaken by the company to make sure that their “portrayal of the craft (STEM) was (somewhat) realistic,” says the report.

About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at