How Amazon’s Algorithm Gets You to Spend Money

The Everything Store Jeff Bezos and the Age of Amazon


Companies like Amazon take advantage of the fact that they know a whole lot more about buying patterns than you do. As author and entrepreneur Jerry Kaplan explains, this sort of information asymmetry is the real crux of their business plan. Jerry Kaplan’s latest book is “Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence” (http://goo.gl/bSVV8K).

Read more at BigThink.com: http://bigthink.com/videos/jerry-kapl…

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