Twitter, which is in search of a new CEO, has been planning new and exciting features to spur user growth. Its most recent example is “Project Lightning,” which may be launched with the new name “Moments” later this year. The new feature aims to provide a better way of curating and aggregating tweets and content for users in one place.
What is Moments or Project Lightning?
Moments, previously known as Project Lightning, is a joint vision of Twitter and Periscope to provide a “visual pulse” of what’s happening around the world. In an interview with The Telegraph, Periscope co-founder Kayvon Beykpour revealed this new name of the feature, which is designed to curate live events and news. Moments is the same as Project Lightning, but the feature’s final name is still “undetermined at this time,” as disclosed by Twitter’s spokesperson to The Telegraph.
With Project Lightning, Twitter plans to offer a higher mix of pictures and tweets from live events and breaking news scenarios. It will empower users to decide what’s essential as a concurrent event unfolds. This could be focused on pre-scheduled events such as the Oscars or the Rugby World Cup. It will also focus on breaking news and ongoing events such as the recent Charleston shooting or Nepal’s most recent earthquake. The feature is much like Snapchat Stories, as here also human editors will be responsible for bringing out the central aspects of a story.
In hopes of capturing non-users
Moments benefits all users, even those who are not willing to actively participate on Twitter. Both people who are not logged into Twitter and active users will be able to view all the available content, including tweets, photos, videos, Vines and Periscope broadcasts, which will be curated by editors under Katie Jacobs Stanton, Twitter’s global media head.
Twitter, being a public company, is burdened with extra pressure to find stunning business strategies to improve the platform experience for new users and come up with features that makes the platform easier to understand for users who might not have an account. With this upcoming feature, even non-users will get the chance to follow breaking news or events from the micro-blogging firm’s homepage. In this manner, Twitter is hoping to capitalize on users who consume its content without signing up for its service.