Nokia Plans To Make A Comeback In Mobile Phone Market

Nokia Plans To Make A Comeback In Mobile Phone Market
Hermann / Pixabay

Nokia recently announced plans to re-enter the mobile phone market next year, and the company is already seeking a partner to provide the hardware. The Finnish phone brand hopes to tap another company to take care of manufacturing, marketing, sales, and customer service. Last month, Nokia’s CEO offered a small hint of the company’s plan to re-enter the smartphone market.

Play Quizzes 4

Nokia wants to work with manufacturing partner

Nokia Technologies representative Robert Morlino claims the tech company will work closely with a partner to guide design and technology differentiation. He added, “That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.”

It is also reported that the new phone will debut during the last quarter of 2016 after the company’s deal with Microsoft allows it to use the Nokia name again. The telecommunications company sold its phone division to Microsoft last year, with all Lumia brand products now under the Microsoft brand. Nokia also rolled out the Android-based N1 tablet. The device uses the brand’s design and technology under its license even though Foxconn handled many of the details.

Fund Manager Profile: Zhang Hui Of China’s Southern Asset Management

investHistorically, the Chinese market has been relatively isolated from international investors, but much is changing there now, making China virtually impossible for the diversified investor to ignore. Earlier this year, CNBC pointed to signs that Chinese regulators may start easing up on their scrutiny of companies after months of clamping down on tech firms. That Read More

The upside of a Foxconn partnership

Hiring another company to handle some of the other business matters may be a good move for the Finnish phone maker. Neither Nokia nor Foxconn released official tablet sales numbers, but ZDNet’s Jo Best believes the partnership offers a low-risk solution.

Earlier this month, Microsoft announced plans to cut 7,800 jobs; the majority of those were phone business jobs. The Washington-based tech company also took a $7.6 billion write-down on the Nokia acquisition and a $750 million to $850 million restructuring charge. Despite the fact Microsoft took a huge financial with the absorption of the Nokia brand, CEO Satya Nadella claimed his company remains committed to first-party devices.

Updated on

Anna Peel is a professional writer. In the past four years, she has written for many websites including BSC Kids, Wasabi Media Group, Boomtron, and many others. She currently live in Savannah, Georgia and occasionally blogs about fashion during her free time.
Previous article Does NATO Have What It Takes To Counter Russia?
Next article Longleaf Partners Small-Cap Fund 2Q15 Commentary

No posts to display