Google just introduced a series of smart search features to simplify online and offline purchases. One of those new features is called “Purchases on Google,” and it enables users to purchase products directly from mobile ads.
Mobile shopping made easier
Google explained that in the last year, there has been a 115% increase in shopping searches on mobile devices. Now the tech company wants to make Google Voice a trusted partner for shopping, so it now allows users to tap in and get more information about specific products they may want to buy. According to Google, the feature should help customers make better decisions regarding purchases. It also includes deep links to take the shopper right to the product page when they are ready to purchase. Google Now was also updated to share price drops as they happen, but the tech giant confirms that those won’t be paid clicks.
Google considers traditional retailers
Since many customers still shop at brick-and-mortar stores, Google also hopes to offer something for them in the form of local store searches. TNW’s Natt Garun state, “While it has found some solutions for mobile, the company will use GPS data to figure out the shopping journey from seeing an ad online to making product searches to actually arriving in a store and whether you made a purchase. But it’s important to note that it is an opt-in feature.”
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The tech giant continues to find new ways to advance in the advertising business. Just last month, it talked about how-to videos on YouTube and the growing impact the streaming video platform has. Advertisers will soon have the opportunity to work directly with content creators to link to products in the videos so viewers can purchase items they are most interested in.