Google Inc Separates Google+ And YouTube

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Google is reassessing its social strategy, and continues to separate Google+ from other Google services.

The tech giant has already moved Google Photos out of Google+, and has now announced plans to decouple YouTube from the service. By using Google+ profiles across all Google services, the idea was to give users a single identity, writes Frederic Lardinois for TechCrunch.

Google implements new strategy for YouTube

However that strategy was not popular with users, and Google VP of Streams, Photos and Sharing Bradley Horowitz has admitted that the company is now moving away from integration with Google+.

“People have told us that accessing all of their Google stuff with one account makes life a whole lot easier,” he wrote in a blog post. “But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.”

In 2013, users who wanted to leave comments on YouTube had to log in via Google+, a move which was designed to reduce trolling. YouTube users were not impressed, and Google is now set to change the rules once again.

Within a few months, YouTube users will no longer need a Google+ account to share videos, leave comments or use the site in any other way. Those who previously linked their Google+ account to YouTube will soon be able to remove their profiles.

Google+ on its way out?

Horowitz also mentioned that other features will be removed from Google+ in the future. The social network will not be completely killed off; instead it will become “a place where people engage around their shared interests, with the content and people who inspire them.”

As a result, features such as Google+ Collections will be emphasized, and location-sharing will be limited to tools like Hangouts.

Alexia Tsotsis and Matthew Panzarino wrote last year that Google+ has been “walking dead” since the departure of Vic Gundotra from the company. Not only was Photos moved away from Google+, other features such as Google+ sharing and links to the service in its toolbar were also removed.

Horowitz has not dealt the final blow to Google+, instead claiming that the move will make the service more focused. However it is becoming more apparent that Google+ is slowly dying.

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com

2 Comments on "Google Inc Separates Google+ And YouTube"

  1. What date are they looking at when users can safely disconnect YouTube from Google Plus?

  2. Nice article. Sad news about G+ declining though; I like it. Out of curiosity, which pub quiz was it in China Brendan? My team is championing three in Beijing currently!

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