Common Sense Trumps Smart Beta by Kendall J. Anderson, CFA, Anderson Riggs Investments

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Every few years or so the powerful money men of Wall Street come up with a new idea they believe will lead to unimaginable wealth for their clients and themselves.  These ideas often stem from rigorous statistical studies which attempt to confirm that a particular idea offers better than average returns to investors.

Of course, in the world of academia, any believable idea originally promoted by one researcher will quickly be followed by additional research from academics around the world expanding on, reinforcing, or contradicting the original study.  With the passage of time, the studies find their way into the hands of those on Wall Street who create investment products, and are then easily distributed through the army of Wall Street salesmen.  At the present time, the “great idea” making the rounds is “smart beta.”

Before I begin my discussion of smart beta, I want to briefly pay tribute to a soon-to-be relic from my past.  For many who live near the border of North and South Carolina, Independence Day includes a trip to the Carowinds theme park for a day of thrills and fireworks. With that in mind, I wanted to give a tip of the hat to the grand old roller coaster Thunder Road, whose time is unfortunately up.  Perhaps the wooden structure hasn’t been thrilling visitors like the park’s newest addition, the Fury 325, the world’s tallest and fastest coaster. However, I will certainly miss it.

Back when the kids were young, we purchased season passes to the park every year.  The best part of having season passes is that we could run up after work for a few hours on a weekday.  One of our favorite rides was Thunder Road.  Unlike the Fury 325, old Thunder Road traveled a mere 45 miles per hour.  Instead of smooth and fast, she bucked, shook, and rattled over the rails.  To increase the fun, a simple seat restraint was used, but it wasn’t quite tight enough to hold you firmly in place. During those weeknights we could ride once, twice, or as many times as we wanted, as we rarely had to wait in line between rides.  What fun it was for all.

As we look back over the past six months, the ride in the world of investing is a lot like the ride given by Thunder Road.  The economy, interest rates, stock prices, the dollar, gas prices and just about everything else shook, rattled, and bucked around, but ended just about where they started on January 1st.  I wish it was as fun as those days with my kids on the coaster, but it wasn’t, as you know.

We have mentioned many times that when prices for common stocks are at or above our calculation of fair value, forward returns will depend on growth in earnings, dividends, and the general level of interest rates.  All of these change slowly.  As we see it today, forward returns for the rest of the year should be positive, but less than we are used to.  Of course, anything could happen when prices are not at bargain levels, including some thrilling shakes, rattles, and rolls.  An old sage used to warn me to “buckle up,” for we are in for a good ride.  You can be assured that we have tightened the seat belt in hopes that it will hold us in place.

Now, on to “smart beta.” The phrase sounds as though it must refer to something special.  After all, every one of us wants to be a “smart” investor.  As for the word “beta,” it sounds smart on its own. Combine the two words, add a great marketing team, and you are sure to capture a few dollars from investors who believe you can outsmart the market and reap better than average returns.  And wouldn’t that be nice?  Earning better than average returns over time would assure that each of us could easily have more than enough money to meet any goal we may have.

Over the years, I have become quite skeptical of any claims of easy outperformance, and smart beta is no exception.  Without going into mathematical equations, we can explain beta using an example.  Take the size of your home.  If your home is 3000 square feet, and your neighbor’s home is 1500 square feet, you know that your house is twice as large as your neighbor’s.  At the same time, if you know that the average house in your community is 1500 square feet, you know that your house is twice the size as the average house in your community.   Beta measures the volatility of one investment to the volatility of the average investment.  It is the same as comparing the square feet of your house to the average square feet of the houses in your community.  If the beta of one investment is high relative to the average investment, it would be considered riskier, or more volatile than the average of all investments.  If the beta is low relative to the average, it would be considered less risky, or less volatile than the average of all investments.  To simplify the measuring, in math, the beta of the average is always equal to 1.  If an investment has a beta of 2.0 it would be twice as risky as the average of all investments.  If the beta is 0.50 it would be one-half as risky as the average.

I guess now, simply because we have some idea of what beta is, we can claim to be smart, and if we use that knowledge to make better than average returns, I guess we can claim to be “really smart!” Smart beta is more or less a marketing term.  In application, it represents a form of factor investing.  A factor such as price to book, price to earnings, dividend yield, or one of the multitude of individual stock characteristics is studied to see how a portfolio which owns a number of companies with the same factor has performed relative to the entire market.  If one of these characteristics produces greater than average returns historically, then an assumption is made that a portfolio based on these characteristics will outperform in the future.  The last count I have, which seems to change daily, is that there are more than 300 different factors that people claim offer better than average returns.  Of course finding something which worked in the past is meaningless unless the future is identical to the past.

Trying to identify factors that provide superior returns has had its rewards.  But not in the way you might think.  I want to share a little story about a young man who early in his career thought he was pretty darn smart.  In fact, he was so full of himself that he knew with a little extra effort he could find a way to build portfolios that would perform better than everyone else’s.

This young man, with a brand new CFA (Chartered Financial Analyst) Charter hanging on his wall, a new computer, and a database full of information on thousands of individual public companies, plus a big head, began a study of the 500 companies that

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