Apple’s New Ad: ‘If It’s Not An iPhone, It’s Not An iPhone’

Apple’s New Ad: ‘If It’s Not An iPhone, It’s Not An iPhone’
ElisaRiva / Pixabay

Apple released a new set of iPhone ads on YouTube on Thursday. With the two new ads titled “Hardware & Software” and “Loved,” Apple is trying to follow a more real-world approach of advertising, describing the iPhone’s merits in place of story-driven narratives.

Apple playing a brain game

Apple is now trying to please the brain rather than the heart of users with the recently released first two segments of a new iPhone campaign. Along with giving the merits of the iPhone, the ads vaguely mock rival products. “If it’s not an iPhone, it’s not an iPhone” is the punch line at the end of both of these new advertisements. These ads are like Apple’s iPhone 4 ads, which had the punch line “If you don’t have an iPhone, you don’t have an iPhone.”

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“Hardware,” the first ad, serves up an indirect objective of maintaining the iPhone’s top position among the rivals. Through the ad, Apple explains the importance of its hardware and software, taking a jab at rivals such as Samsung, which depend on Google’s Android for software despite using their own hardware.

The second commercial titled “Loved” shows happy iPhone users. Giving