Yahoo continues to compete against the other two major search engines by highlighting different types of content that are similar to the search query that was entered, including images, videos and reviews. Yahoo officially announced the changes on Thursday, and they will apply to mobile search, Chrome and Safari.
Yahoo is stealing a page from Google’s playbook, as the popular search engine already highlights popular search queries with a variety of related content. Not surprisingly, Bing offers something similar. Yahoo is just entering the game with its highlighted content. During the last quarter of 2014, mobile search traffic made up about 50% of Yahoo’s searches. That number was up from 32% in 2013.