Vodafone, the British telecommunications giant, announced that it will create 150 new jobs in Scotland during the launching of its new broadband service in the United Kingdom.

Vodafone Creates 150 New Jobs In Scotland

According to Vodafone, the new positions will be added to its call center in Glasgow, which currently has 50 employees. It has 250 employees in the southeast of England. The British telecommunications giant needs more employees as it expands into the home phone and broadband market.

Jeroen Hoencamp, chief executive of Vodafone UK, said, “Our significant investment is creating hundreds of new jobs over the next couple of years.”

Vodafone Connect

The British telecommunication giant’s new broadband service is called Vodafone Connect, which will compete head to head with other established operators in the United Kingdom such as BT.

Vodafone will offer the service initially to its customers in Berkshire, Hampshire Manchester. Over the next few weeks, Vodafone Connect will be available in Essex, Hertfordshire, and Yorkshire. The company plans to roll out the broadband service national in summer.

“This is a really exciting move for Vodafone in the UK as we move our business into a new phase. We’re looking forward to bringing our customers the benefits of our experience in providing fixed and mobile services, both here in the UK and elsewhere around the world,” said Hoencamp.

Vodafone Connect’s price ranges from £5 to £25 per month, and it offers speeds of up tp 76Mbps. The company is offering its broadband service to its customers at a discount rate for the first year. Vodafone customers would only pay £2.50 per month for the 17Mbps contract, and it will increase to £5 after 12 months. Non-Vodafone customers will pay £10 for 17Mbps.

Vodafone’s rivals should not be “overly concerned”

Vodafone Consumer Director, Cindy Rose said the company is in great position to create innovative products and services because it is the only operation in UK that owns both fixed and mobile network. It is one of the reasons new customers would switch and Vodafone customers to stay.

“This is an ambitious launch for us in an already crowded market, so we knew we needed to do something really unique,” said Rose.

On the other hand, Paulo Pescatore, an analyst at CCS Insight commented, “The service is novel and heavily focused on the customer experience. Unlike others, Vodafone owns an extensive cable network and this puts it in a far stronger position.”

He added, “Rivals should not be overly concerned for now.” According to him, Vodafone still needs to articulate clearly the benefits and features of its broadband service to be able to succeed in the highly-competitive UK market.