Twitter Launches Official Partner Program To Aid Advertisers

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Twitter Launches Official Partner Program To Aid Advertisers
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Twitter unveiled its Official Partner Program that will see trusted third-parties facilitating ad companies in understanding Twitter data. The new program will link advertisers with data companies such as IBM, Brand Networks, Simply Measured, etc., and is aimed at helping advertisers to get the most out of their ads. Along with this program, the micro-blogging giant also introduced a website that will provide related services to advertisers.

Gnip helped Twitter to expand partners program

With the launch of the program, Twitter also specified IBM as its first official partner. Apart from IBM, there are several other data companies coming soon, including Crimson and Hexagon. Until now, Twitter categorized these firms as certified marketing-platform partners, but is now listing them as its official partners. Moreover, the micro-blogging company plans to