Apple Inc. Kill The Mac? No Way, Say Most

Apple Inc. Kill The Mac? No Way, Say Most
Life-Of-Pix / Pixabay

Is Apple stretching itself too thin? That’s what one writer thinks was made evident at the company’s Worldwide Developers Conference (WWDC) last week. But when Christopher Mims of The Wall Street Journal suggested that it’s time for Apple to kill the Mac to deal with this issue, he kicked off a firestorm of angry comments around the Web.

Play Quizzes 4

How many things can Apple be good at?

Mims called the part about Apple Music during last week’s keynote speech a “somewhat incoherent introduction.” He suggested that the best technology companies in the world are able to be “the best” at only two or three things at a time.

London Quality Growth Investor Conference: Buy Dassault Systemes

invest Southpoint CapitalAt this year's inaugural London Quality Growth Investor conference, Denis Callioni, analyst and portfolio manager at European investment group Comgest, highlighted one of the top ideas of the Comgest Europe Growth Fund. According to the speaker, the team managing this fund focus on finding companies that have stainable growth trajectories with a proven track record Read More

For example, he cited Google’s big three as search, Android and advertising, listing the company’s other projects as “a long tail of commitments that sometimes feel like someone’s pet project.” He listed Amazon’s items as Web services, e-commerce and “grand failures like the Fire phone.”

Is Apple stretched too thin?

Because of these examples, he thinks Apple and all of its enormous size are just stretched too thin. The company already makes strong computers, smartphones and tablets and now the Apple Watch. There have been rumors about a new set-top box and Apple TV service and of course the car. He also suggests that Apple has a long way to go to catch up with competitors in cloud services.

As a result, he thinks “showpieces like iMacs with screens that have more pixels than any PC ever” are “impressive,” but he question what Apple might be trying to prove. Further, he suggests that it isn’t in Apple’s best interest to continue spending resources on the Mac because it’s “a last-century technology.”

Sparks fly in the tech community

Mims admits that his suggestion that Apple kill the back is pretty much heresy. It didn’t take long for his controversial article to rack up the comments from readers who were horrified by his suggestion. It’s certainly true that the Mac is no longer Apple’s big money maker, but the segment is still profitable, which begs the question of why the company should dump it. After all, Apple has plenty of cash to throw around, so it has no problem plumping up its workforce more and more to keep cranking out the trendy gadgets with the Apple logo on them.

Macworld contributor Glenn Fleishman suggests that Mims’ article is “yet another variant on the ‘Apple is doomed’ gong.” He notes that Apple has done a good job of keeping its products interconnected, and the Mac fits nicely in the stable with the others. Other companies have not does as well in this respect, although Microsoft is now finally attempting it.

Jonny Evans of Computer World noted that late Apple co-founder Steve Jobs once predicted that computers wouldn’t the big thing. He said that they wouldn’t disappear completely but that people would simply interact with them less often.

And these are just a couple of examples of the many voices raised in anger at the thought of the end of the Mac. We could go on forever here.

Updated on

Michelle Jones is editor-in-chief for and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at
Previous article China and Russia Plan Large Joint Naval Exercise For August
Next article Your New Opportunity in the German Stock Market

No posts to display


  1. I would suggest that WSJ is stretching its journalism budget too thinly if all it can come up with to cover WWDC is Christopher Mims and would suggest that they consolidate him out of the picture.

    I doubt that there will be much protest about this idea as it’s a winner all round.

Comments are closed.