Taboola Partnering With Baidu For China Expansion

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Taboola Partnering With Baidu For China Expansion

China’s Baidu announced on Monday it is partnering with Taboola to help bring the firm’s content-recommendation services to China. The firms also announced Baidu has taken a stake in Taboola.

Taboola announced a Series E funding round of $117 million a little over a year ago, bringing the total venture capital in the firm to $157 million.

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According to a Wall Street Journal source familiar with the matter, Baidu took a $20 to $30 million stake as an expansion of Taboola’s latest funding round.

Statement from Taboola CEO on Baidu partnership

“We’re going to be spending a lot of time with Baidu figuring out the best way to approach the Chinese market and finding out the needs of publishers in the market,” Adam Singolda, Taboola’s chief executive, commented in discussing the new partnership.

Of note, Taboola plans to use the funds from its latest round not just to enter the Chinese market, but to help develop what Singolda calls as “the next generation of personalization,” where content sites will be personalized depending on your reading habits and other data collected about you, moving beyond recommendations at the bottom of pages.

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