GoPro still dominates the action camera market despite large companies entering the segment almost every other month. Over the past few months, Sony, HTC, Garmin and others have launched their action cameras, but have tasted little success. Now the Netherlands-based TomTom has announced a new Bandit Action Camera to take on GoPro.

GoPro Has A New Rival In TomTom's Bandit Action Camera

A worthy competitor to GoPro?

TomTom could emerge as a serious rival to GoPro because its device is jam-packed with exciting new features. The Bandit Action Camera has a built-in media server that allows users to process, edit and share videos within minutes instead of hours. The shake-to-edit function, which involves a smartphone app, eliminates the need to download footage to a computer for editing.

TomTom’s camera contains built-in GPS and motion sensors that can identify and tag exciting footage based on the altitude, speed, G-force and acceleration. It also allows for manual tagging. With the help of media server and viewfinder, the companion smartphone app lets you review the footage instantly. Simply shake the camera to remove the untagged footage. And then the tagged moments will merge to form an exciting video.

Bandit Action Camera goes for sale later this month

The Bandit Action Camera is waterproof up to a depth of 50 meters, eliminating the need to buy an additional case. TomTom claims that the Bandit’s removable battery delivers up to three hours of continuous shooting. It has a 16-megapixel sensor and a wide-angle lens. The Bandit can capture videos in 1080p and 720 resolution. Other features include time-lapse, burst photography settings, slow-mo and single shot.

Its features also include motion detection, which allows the device to start recording, for instance, upon detecting the motion of a deer. The Netherlands-based company said the camera will go for sale on its website and select European retailers later this month at €429. It will be available in the U.S. and Asian markets later this summer.

GoPro shares rose 1.22% to $50.69 in pre-market trading Friday.