Apple Reclaims World’s Most Valuable Brand Title

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Apple Reclaims World’s Most Valuable Brand Title

Apple has reclaimed the title of World’s Most Valuable Brand with an increase of 67% in value to $246.9 billion. Not surprisingly, the iPhone maker surpassed rival Google for the title. Google nabbed the coveted number one spot last year, its fourth win in five years. Although many firms calculate their own lists of the most valuable brands in the world, market research company Millward Brown conducted this particular World’s Most Valuable Brand survey.

Other companies on the list besides Apple and Google

The top ten results in Millward Brown’s list are comprised mostly of tech and telecommunications companies, including Microsoft, AT&T,  Verizon and IBM. Other companies on the list include Visa, McDonald’s, Marlboro and Coca-cola.