Herbalife has spent more than two years defending itself against pyramid scheme allegations raised by activist investor Bill Ackman, and part of that defense is a battle of the web domains. The nutritional supplements company bought about 30 different web domains with variations of Ackman’s name. The purchases were no doubt made to counter the FactsAboutHerbalife.com domain purchased by Ackman’s firm, Pershing Square Capital Management.
Herbalife buys Ackman websites
David Benoit of The Wall Street Journal reports that one of the web domains purchased by Herbalife was BillAckmanLies.com. Others include TheRealBillAckman.com, AckmanHerbalife.com, AckmanLies.com and others. Herbalife also snapped up the .net, .biz and .info versions of many of these web domains, according to DomainNames.com, in January 2013.
That was about a month after Ackman launched his PR campaign alleging that Herbalife is a pyramid scheme. His firm had purchased FactsAboutHerbalife.com, on which it frequently publishes reports about the multi-level marketing company. Herbalife has repeatedly denied Ackman’s pyramid scheme allegations.