Google has been working on introducing a wireless service of its own for smartphones, and as reported by The Wall Street Journal, the search giant might launch the service in the United States as early as Wednesday. The new service will push Google further in the telecom industry and stir the already-intense competition in the wireless industry.
What makes Google services unique?
The U.S. market of wireless service already has local giants like AT&T and Verizon, and competing with those will not come easy for Google. Hence, it could charge customers only for the data they make use of on the network.
There is a common practice among wireless service providers to offer data packs charging at once for a certain amount of data. Unlike those, the wireless service from Google would make users pay only for the usage of data, which could be consumed in various forms like making calls, listening to online music or making use of various applications.
The WSJ report clearly laid out Google’s plan of providing wireless services in a manner different from its competitors. Two overlapping services will be provided by the company. The Wi-Fi services are cheaper than mobile data, and therefore, whenever a user opts for a Wi-Fi connection, all his/her phone calls and other data will make use of that connection. The common and the costlier cellular radio signals will be accessed when the user is not making use of the Wi-Fi signal.
Penetrating further in telecom
Rather than building a wireless network of its own, the Internet giant has opted to make use of the existing networks of other U.S. carriers, including Sprint and T-Mobile. Google’s Nexus 6 is expected to be the first device on which this service will be enabled.
Google wants to make it big in the wireless industry, and the new wireless service is just an indication of the ambitions it has. The Internet giant started with its efforts in this field in 2005 by purchasing the Android mobile phone operating system in the early years of its growth and development. Several major handset makers such as Samsung, Lenovo and LG manufacture devices that ran on this software, taking it to the highest echelons of popularity across the globe.