Twitter To Monetize Tweets By Selling Them To Data Miners

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Twitter To Monetize Tweets By Selling Them To Data Miners

Twitter Data Strategy Chief Chris Moody has found a way to make good use of tweets made by users. While talking to The Guardian, Moody said that in the time ahead, companies will be able to react to tweets in new and unusual ways.

Twitter, a massive source of data

Giving an example, the Twitter executive said that if one of its users is traveling to meet his/her newborn grandchild, boards a flight, they are given a pleasant surprise by the cabin crew, who comes over to congratulate them on the arrival of a new family member and addresses them by name. This surely will please the customer to a great extent, encouraging the user to travel again with the same flight as it gives a personal touch to the service it provides. The airline might also give the customer a small gift such as a rattle and a lovely note, says Moody.

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