Herbalife Ltd. (HLF) Is Planning A Seven-Figure Advertising Campaign [REPORT]

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Herbalife Ltd. (HLF) Is Planning A Seven-Figure Advertising Campaign  [REPORT]

FOX Business Network’s (FBN) Charlie Gasparino reports that Herbalife “is planning a “seven-figure” advertising campaign to bolster the company’s image. The buy, Gasparino states, will “begin this week, as soon as possibly Wednesday, that will include print, television radio and online ads,” Gasparino went on to report, “the ads will focus primarily in the Los Angeles and Miami markets but could expand to other cities in the coming weeks and month.”

On Herbalife:

“The company is planning a “seven-figure” advertising campaign that will begin this week, as soon as possibly Wednesday, that will include print, television radio and online ads, according to a person with direct knowledge of the matter. The ads will focus primarily in the Los Angeles and Miami markets but could expand to other cities in the coming weeks and months, this person said. The ad buy also coincides with a series of meetings between Herbalife chief financial officer John DeSimone with analysts and major institutional investors where he’s expressed optimism that the company will survived largely unscathed from a series of regulatory investigations into the company’s business practices. “Management believe the time to do these ads is now because the company is riding a positive wave,” said a person with direct knowledge of the matter… The company will also buy some ad time during the NCAA tournament.”

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