
Groupon is blessed with loyal buyers who are repeatedly visiting the site despite the concerns that the interest in the platform will gradually decline, noted Wunderlich Securities. In a recent report, analyst Blake Harper at Wunderlich Securities upgraded the stock to Buy from Hold, and raised the price target to $10 from $6.
More repeat buyers
According to Harper, “Our survey results show that 78% of respondents who recently purchased a Groupon intend to purchase another one within three months.” For the survey, Harper took around 307 U.S. adults into consideration, who purchased from Groupon within the past year.
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