Alibaba Group Holding Ltd And Its Battle With Brushing

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Alibaba Group Holding Ltd And Its Battle With Brushing
By Charliepug (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Chinese online retail giant Alibaba has taken a series of steps to curb the sale of counterfeit goods on its platforms and improve transparency. After being slammed by the State Administration of Industry & Commerce (SAIC) in January, the company assured regulators that it would leave no stone unturned to crack down on fake transactions and other illegal activities.

Brushing is more pervasive than Alibaba can handle

Alibaba says it has developed “sophisticated tools” to identify and punish merchants that log fake orders. But according to Gillian Wong of The Wall Street Journal, the issue of fake transactions is far more pervasive than the Hangzhou-based company can handle. Fake orders, or ‘brushin